Aim To Build Trust, Credibility And Relevance in the eyes of your customers The world wide web has fundamentally altered the way we find, discover, share, shop, and connect. It has provided us with a unique platform to engage, connect, and interact with potential customers, turning what used to be a controlled, one-way message into a real-time dialogue with millions. 78% of Internet users use the Internet to research products and services; though they end up buying at the shop, they actually go online to find sellers and possibly compare prices.
Around 100 billion searches are conducted every month on Google alone, and the average Internet user now spends more time on social networks than all other ‘entertainment’ media put together. What makes this even more attention-grabbing is the fact that these users are already searching for what they want, and thus make a viable target audience for your business.
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