Social: For any corporation it is very significant to create a well defined image in the marketplace.
This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company.
This image is responsible for increasing the sales of the product and to achieve brand equity.
Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management.
Social - Brand Consistency
Fundamentally, the creation involves marketing experts who used various kinds of promotion methods and public relations.
Since this image is targeted to attract the customers it should be highly appealing.
The name of the business and its catch line should reflect its belief. A logo should also be designed accordingly.
Once the image is created, the next step is advertising and product distribution in the market.
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
While reach and engagement does not give a cash value for return on investment, they do paint a picture of whether the right audience is being reached and cultivated, and whether brand awareness is being boosted.
Social - Corporate Branding
Earned media is merely the digital-age expression for word-of-mouth advertising.
It’s an idea that has developed hand-in-hand with content and social media marketing and the notion that a viral success can translate to big exposure inexpensively.
Marketing agencies appreciate this, and routinely pitch their ability to generate it.
On the whole, brands and businesses, even small ones, are embracing the earned media model to mold their social media strategies.
There are however a lot of misconceptions hovering around the notion of earned media via social media.
Effects Of Social Media On SEO
With its billions of active users, social media which includes Facebook, Instagram, Twitter, Google+, YouTube, Pinterest, blogs and a variety of discussion forums where you can meet existing customers and new prospects.
It’s a clear winner with regards to an avenue to build followers and fans.
Search engines rank social media content very highly.
What happens on TripAdvisor (a social review site) and Yelp (a business directory) stays on Google (a search engine).
What people say about your business — their feedback, the ratings they leave — everything — is publicly accessible to your prospective buyers.
And this, of course, impacts the research/purchase cycle.
Ignoring social media can impair your reputation and brand, slash your revenue, be detrimental to your SEO, but also your whole business.
Introducing a valuable strategy which includes social networking can offer a huge, untapped opportunity.
Consider the following:
The impact on your SEO can be huge with social media.
Distributing virally by online word-of-mouth, information about your business can connect with an audience far and wide, creating ripples that self-perpetuate and add strength to your brand.
Whiles there is an upfront cost to produce good content, the actual spreading of it is free.
Social media without a doubt drives offline sales.
Social media is constantly evolving therefore working with a social media consultant can help you prioritize tasks and devise a tactical plan to exploit the medium to utmost effect.
That on its own will make the difference between achieving low results and delivering outstanding value.
A long-lasting synergy is therefore created through social media.
Using Social To Influence The Intensity Of Love For Your Brand
Social media is an amazing medium to build your brand.
Social Media Brands
Building your brand is not about hard sell in social media. It's more about engaging and showing the human side of a business. Showcase the employees or CEO who runs the marathon to raise awareness or a cause.
Showcase your business if you are involved in the local community. The more the benefit of the brand is perceived as noteworthy and as rare, so will the emotions be stronger.
Then there's the question of how far can the brand be trusted to supply such a benefit in a good and consistent manner.
Good management can guarantee the second factor.
A brilliant strategy is needed for the first factor. How can you create an important and rare benefit? What you are looking for is a benefit that is intuitively important to the consumer, but not yet connected with your product category.
A case in point is the commitment at the core of the strategy of The Body Shop chain of stores for the protection of the environment and helping the needy all over the world.
In this way, successful brands enjoy immunity from imitation by competitors, as what they are doing seems so irrelevant to the category.
The second rule is to supply this benefit in a new manner, unique and different from how it is supplied in other product categories.