Why Generating Email Leads Is So Significant
Generating leads is one of the most crucial things you can do for your business.
Can you recall how many times you heard about a person sending out a simple email and generating obscene amounts of hard cash in just a few days and wished you were in a position to do just that?
Well, you can be in that position. It will not be overnight mind you, but you can get there. Anytime you hear about someone making twenty thousand dollars or more in a week, the misdirection is the money.
You get so fixated in how awesome it would be to earn that much money yourself, that you don't take note of the crucial factor to how it was generated.
Chances are this person made a good offer for a good product. Without the capability to get that offer in front of a large audience of prospective buyers, you would never have heard about how much money that person made.
All of the top marketers can pull that off on a regular basis. Simply for the reason that, the sheer amount of free exposure they get from others in their field.
That is the reason why many of them create affiliate programs. They create products with high profit margins. Their affiliates get huge commissions if they are willing to put up links on their site(s) and send out an email a week to their mailing list.
In plain English, they pay you to make them rich and famous. It's rare to see a “guru” without an affiliate program simply because virtually all of them realize that LEVERAGE (using other people’s assets for their own personal gain) is the fastest and in many cases easiest way to accomplish the level of success they need.
Does this mean that the “gurus” don't know how to sell their own products? No, not at all. It simply means that they know a far easier way to make money and get their names out there.
As an affiliate, you benefit through affiliate commissions and the product owner (the person in control) benefits from the commissions you generate and from the leads you send to his or her site.
You understand this and you know what you get out of the deal (commission checks). It doesn't really matter how much the product creator makes.
The point I'm trying to get across to you is that while it’s alright to admire someone who has accomplished something, you need to understand how they did it by trying to see the big picture they're working from.
It seems like certain people can create cash on demand and the reason is because whenever they feel like making sales, all they have to do is send out a couple of emails to their rather large mailing list.
The Key Point To Remember
Anything you do online revolves around the amount of influence you have. It seems like the "gurus" have so much influence simply because they are able to reach so many people at a time through the mailing lists they build.
We hear all the time about email being dead. What we also notice is that the people screaming “Email is dead” the loudest are the ones who send you the most emails? Use your own judgement and see what’s going on. Email marketing is crucial for your business and you need to implement it.
Build Your Lists And Do It Now Regardless Of Who Tells You That Email Marketing Is No Longer Effective!
When you have a receptive list, you are able to instantly launch a project and potentially achieve large profits in a matter of days. Because success is a numbers game. It's not all about the techniques you use.
The techniques are of course crucial but only when you have a responsive list . It is imperative to build your list. Everything else is secondary because it really sucks when you have to constantly spend money for advertising every time you have a product launch.You do not want to do that.
Let's say that I have a mailing list of 30,000+ subscribers and your list consists of about 1,000 to 2,000 subscribers. Imagine that I send out an endorsement for a product and earn a quick $10,000 to $15,000 in profits from just one email. Possibly more with continuous follow ups.
Let's also say that you send out the same endorsement to YOUR 1,000 to 2,000 person list and make a few hundred dollars in sales.
The economies of scale is definitely on my side.
It's Simple To Make Money, If You Have A List
The bigger your list, the bigger your profits.
The bigger your profits,the more money you have to reinvest back into building your bushiness.
The more money you reinvest back into your business, the more successes you can generate in comparison to your competitors.
As soon as you get the hang of what works and what doesn't you're able to consistently write your own paycheck and advance your learning curve in the process.
After a while, you're inventing marketing strategies instead of using everyone else's.
But it all starts with your email direct marketing tool.
Build Your List Now
Profit From Your List
Reinvest and Learn.
Then simply repeat the process while striving to do so on a larger scale over time. So there you have it. I know what I just said doesn't sound like a secret but it is because even though it's something a good number of people already know, it isn't something people actively execute.
Focus on building your list just sounds too simple to be the key to the outrageous amount of profits you see other people making online but it is. Your income is directly proportionate to the number of people you are able to reach and influence with the click of a button. Period.
Easy To Implement Strategies To Build your List
When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.
With email direct marketing tool, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through.
Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient.
To get this permission,you need to be able to gain their trust.
With the disregard for privacy on the internet, getting the trust of an internet user you don't know is a big achievement. The faster you integrate an email direct marketing tool in your business,the faster you will see results.
Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what your business is. Join forums from other sites as well. Provide expert advice and recommendations.
You can build a base as well with other forum users. You can ask them to join your list. Put up a link to your site so that they may be able to see what your business is about.
Be true to your customers. Go out of your way to provide excellent service and products. The more satisfied your customers are, the greater the probability there is that they will recommend you. Generally, people will always trust a friends recommendation.
How To Grab Your Readers Attention With Your Subject Line
The are a lot of internet based businesses that will for a small fee,help you build your list. But there are also ways in which you don’t have to pay someone to do that for you.
An email direct marketing tool will help provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry you represent via an e-mail. But that doesn’t mean that all of those who subscribe will read them.
Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers.
You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember,it is not necessarily true that a subscriber opens up subscribed mails.
A good subject must always tickle the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail.
It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.
You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?”.
This form of subject is very effective because they reach out to your recipients emotions. When they read the question on your subject, their mind starts answering the question.
You can also use a subject that commands your reader.
Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.
Use Articles To Build Your List
Getting customers onto your site should always be ranked as high as the importance of the quality and excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them.
Customer service should as well be as fantastic so that the customers are provided with the same satisfaction. One of the ways you can combine marketing and customer service is through an email marketing tool.
With an opt-in list you get the opportunity to introduce your site and products to a receptive audience. The marketing strategy of employing email direct marketing tool,is virtually low cost and not time consuming.
Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Your Email Direct Marketing Tool sends e-mails to your list of subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more.
The best way to do this is to provide fun, entertaining and informational articles. Well written articles full of content and useful information will help in building your list as more subscribers will be enticed to your list. As soon as they have read the samples of your contents on your site, they will be intrigued as to what will come next.
Subscribing to your newsletter will offer them a glimpse of what you have to offer next. Many sites and companies have captured the importance of articles and this also aids in search engine optimization.
As more people are heading towards the internet for their information needs, serving the right information to them via articles on your site,will increase the flow of your website traffic.
With more traffic, the percentage of your sales will grow. There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of websites as well as for newsletters.
These will ultimately provide the information many are seeking on the internet. If your site has them, more people will be going to your site for information and research. Well written articles will definitely boost your sites reputation.
If they are filled with good related information, you will be regarded as well informed and an expert on the subjects that you tackle.
Your articles must be well researched so as not to mislead.
When you gain your visitors trust, they will repeatedly come to you for their needs on that subject. You must write articles or commission them to tackle subjects that are closely related with your type of business. If you sell supplies for home improvements, provide articles with those themes.
Most articles searched for are tips,guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.
The 3 Things To Avoid When Emailing Your List
While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Besides that, you really want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails.
But,with an email direct marketing tool,you avoid this annoyance because people subscribe to your list; they want to receive the newsletters and promotional materials. They have consented to being on the list.Just don’t forget to put an unsubscribe feature in your opt-in list so that you can avoid any confusion.
It is essential that you keep your list clean and manageable. Arrange it by using many of the email direct marketing tool technologies. An investment in this marketing strategy is well worth it.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered at another time.
There are those bounce messages that are simply not deliverable ever.
The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased. Manage your list by putting markings on those that bounce.
Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously.
If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail. When you are reported as a spammer,you and your business can get into a lot of trouble.
You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these.
Controversial issues also are to be avoided. Stick to the nature of your site and business. Always remember these tips so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Email is a wonderful business tool that,if used properly,will enhance your sales and marketing efforts significantly. Try these methods to get the most out of email communications.
20 Effective Email Direct Marketing Tool Tips
1. If you buy a list, make sure it is qualified – that is, those email addresses are valid and they belong to people have opted in to receive emails on products like yours.
2. As an incentive, offer customers something free in exchange for signing up – a one time discount code, or a free ebook.
3. Adopt a formal policy about how the data will be used,and make sure each subscriber has to read those terms before opting in.
4. Put a cap on the number of emails you send each subscriber – once a week is likely to be welcomed, but three times a may cause people to opt out.
5. Avoid attachments; many people won’t open them.
6. Offer plain text as well as HTML to accommodate different loading speeds.
7. Set up a reply email, so your subscribers can reach you when they want to respond to the email.
8. Do always make sure the subscriber’s name appears in the "To" field. It’s more personal.
9. Keep it short and sweet. Rambling emails, even if they are newsletters, are likely to be closed and deleted without being read.
10.Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
11.Don’t forget to include a special offer or a discount from time to time
12.Include some incentive to visit your website, such as promoting a new product or noting a new blog entry
13.Always thank the subscribers for their time and support.
14.Use a reliable program to blast mail to your subscriber list; most allow you to review a report of successful deliveries once the job is complete
15.Assess the percentage of response you get. The industry standard is between five and fifteen percent. If you are getting less than that, it is time to rethink your approach.
16.Listen to the feedback from your subscribers. It will help you refine the mailings as you go along.
17.Send out special holiday emails along with your regular weekly communications.
18.If a response serves as the inspiration for an article in the next newsletter, ask the subscriber if it is okay to mention them by first name and initial. This is enough to maintain anonymity, while still recognizing their contribution.
19.Keep the text of the email focused; rambling will lose your audience, just as wandering text on your website will drive visitors away.
20.Be sure to solicit responses and comments.People love to share their thoughts.