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Making money with AdSense is a great advertising model that was conceived by Google some time ago. Despite the fact new advertising concepts keeps breaking through, adsense is totally unique. AdSense (Google’s advertising program) introduces an income prospect to the website vendor by allowing Google to place advertisements on their websites. These are either text advertisements or image based advertisements. Of course, the website owners need to sign up to the AdSense program through Google’s website to be able to make money with adsense.
Google AdSense program requires you as the website owner to include a piece of code (a programming script) on your site. You can add this piece of code anywhere in the html code of your website. Depending on where you choose to place the advertisements, there are precise rules that you must keep to while pasting this scripting code). This piece of code is what determines the composition of advertisements and their content.
This is exactly what helps Google in floating the ads on your site. People who visit your website are able to see these advertisements. Your income is based on how many Google Ads are displayed on your website and how many times visitors to your site actually click on the ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions. These basically are the essential customizations that you surely need to tackle before you can start using Google AdSense Ads on your site.
Setting up your Google AdSense account You have finally taken the decision to go ahead and implement Google AdSense to generate income from your website. For you to make money with AdSense,doesn’t require you to push any products or services. With Google AdSense, you are basically selling advertising space on your site. And the excellent part is that Google doesn’t discriminate between websites; so, any website proprietor can participate in the program and straight away start making money with Google AdSense,(as long as it complies to the Google AdSense program policies).
Moreover, setting up an AdSense account is so simple that you can really start generating income in no time at all. (Enroll In The Adsense Program) You will then be presented with an enrollment form where you need to fill-in various details like website information (website language and URL),the Google AdSense products that you are aiming to use (i.e. AdSense for Content or AdSense for Search), your contact details, email address and your preferences. You will also need to select an account type (business or individual) for your AdSense Account and agree to the policies, terms and conditions of the Google AdSense program. The account type will not have any bearings whatsover on your revenues in any shape or form; it is used to determine if payment is to be made in the name of a company or an individual.
The password and email address that you provided during the enrolment will be required for logging into your account afterwards. That’s all. Submit your application and wait for approval. After your Google AdSense account have been approved, you are all set to use Google AdSense to earn some money from your website. All you need to do is Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’).
You are presented with various options for customization of your AdSense Ads. We will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is pretty much as straight forward). First and foremost, you need to select the Ad type (Ad unit or link unit). Based on the Ad type you opt for, you will need to stipulate the type of ad (text, image, etc for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a limit of three ad units and 1 link unit per web page ( i strongly suggest that you use both, in order to capitalize on your AdSense revenue).
The next step is to pick the Ad layout. You will find there are various layouts available but large rectangle (336x280) and wide skyscraper (160x600) are preferred to others (since they help to get more impressions for you and therefore help you make more money). Customizing the colours of various parts of your AdSense ad is the next thing you need to do. Despite the fact that customizing colours is optional (as far as the Google AdSense program goes), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colours must be governed by the look and feel of your site so as not to make the Ad look out of sorts.
AdSense related terms Here is a list of AdSense related terms that you should know:
Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).
Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on user’s browser. Note that the link unit impressions are also counted as ad unit impressions.
Click:A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.
Click through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000.
Effective CPM is generally used to compare various channels and determine which channels are more profitable for you. Google offers an excellent tracking feature known simply as ‘Channels’. You can use these channels to track ads on particular URLs or to classify ads based on their formats, keywords, location on web page and so on. You can choose from two channel types offered by Google.
URL Channels and custom channels.
URL Channels This will help you track the performance of your web pages without changing your ad code. All you need to do to track your performance is to enter a full or partial URL in the channel and you’re done. A full page URL will track the performance of the specific page having that address. If you want to track all the pages on a specific domain, you need to enter a top-level domain name. It is good to note that URL channels are only available for AdSense for content pages.
Custom Channels Custom channels are used to track the performance of your webpage based on the criteria that you specify. You can decide what specific factor you would like to track and adapt the channel according to your requirements. As the name suggests, custom channels are very flexible, and if you have ever used any kind of data reporting tool you will find setting them up easy and logical. You can compare the performance of various ad formats and the relevancy of ads. It is also possible to compare how ads on one page are performing when compared with ads on other pages.
You can achieve that by assigning each group of pages to a given channel and eventually comparing results in your customized channel reports. It is also possible to see where your clicks are coming from by assigning a channel to each of your separate pages. One small note,it would be a good idea to name your channel in such a way that it is easy to identify different channels in reports, especially if you are using a dozen or more.
With the availability of 200 AdSense channels, plus 200 AdSense for search channels accessible for every publisher, you can take advantage of channels to obtain leverage, and to gain the insight that you need to optimize your site's performance. One last note on the subject,It's quite straightforward to add, disable, or rename your channels. Generating tailor made reports are also quite easy.
An introduction to AdSense for Search
Since we are discussing how to make money with AdSense, we ought not to forget that Google is primarily renowned for its search engine capabilities (in fact, it is the most powerful search engine to date). So, how is it possible for Google to leave out it's search engine capabilities from its AdSense program? ‘AdSense for Search’ is how Google includes it's search engine prowess into the Google AdSense program. ‘AdSense for Search’ can in reality be termed as a relation of Google AdSense program, andis one great way of increasing website revenue for website owners.
To implement ‘AdSense for search’, you will need to include the Google search box on your website. Again, Google offers the code that you need for the inclusion of Google search box. Just paste the code at whatever place you deem as the most appropriate for Google search box on your site.
As your website visitors use Google search bar on your site, they get almost the same results as they would by using Google independently through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. In addition, you can tailor the search results page to suit your website’s theme.
So, Google AdSense for search is one significant way of making money merely by incorporating the Google search bar on your website. Furthermore, the visitors to your website get an added functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website). ‘AdSense for search’ is a splendid way of earning extra revenue through your website (and, in fact, one of the easiest ways too). Quite a number of website owners actually implement both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to exploit their revenue.
Two Great AdSense Opportunities: RSS and Blogs
Adding Google Ads to your RSS feeds RSS (Really Simple Syndication) has increased in tremendous popularity on the net. RSS is an XML document format that organizes and stores news-like content from various sources into one source. It is just like a news wire service, the kind of stuff that scrolls along the bottom of news channels. A great proportion of the “news” items you find on any website that is not a major news portal got there through an RSS feed.
RSS offers a variety of interesting content options that most websites themselves can’t match. Google AdSense for feeds has its own set of policies. Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.
Adding Google Ads to your Blogs
Placing AdSense ads on your Blogs: Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Weblogs) are simple web pages where you can write articles and other content on a variety of topics, anybody can use these online diaries to share their thoughts, post pictures, and so on. The public has access to view this content and even comment on it in most cases. Due to the considerable amount – and unlimited range – of content on Blogs, it may make sense to place AdSense ads on them.
Actually, it is much much easier to generate revenue from Blogs as compared to other web pages, at least in theory. Blogs are usually full of content, most of which is original.
Two Smart factors to help you make money with Google Adsense There are two main, and clever, factors, implemented by some smart publishers and webmasters, learning to blend together, in order to make easy money ,using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Simply by placing Adsense links on pages producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
Used effectively, these two factors are really a great source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra money with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they have a chance to gain a monetary return on their services.
7 Highly Effective Tips To help You Make Money with Google Adsense
1 Keyword search. Find some highly popular subjects, keywords or phrases. Select the ones which you think has more people clicking through. You need to use Google keyword selector and suggestion tool(which is free).
The free tool is helpful when looking for general keywords. When the gloves come off and i am ready to drill for my profitable keywords,that is when I get my "Brainstormer" from Sbi.
2 Writing articles. Start writing unique content with keywords from the topics that you have researched in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing ought to keep up with their demands.
3 Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the focus and keywords of your articles and websites. This is where all the initial work will go to and this is also where they will prove their worth to you
4 Positioning your ads The proper positioning of your ads should be done with thought. Try to place your ads where surfers are most likely to click on them. According to research, the one place that surfers lookfirst when they visit a site is the top left. The reason behind this is not known. Maybe it simply is because most effective search engine results are at the top left of all other rankings. So visitors tend to look in that same place when browsing through other sites.
5 Adsense has some brilliant tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware of this capability and make the most of it for the simple reason that it is one powerful tool that will help you find out which your best performing ads are. This way,you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being disregarded.
6 To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, a lot of time is required coupled with patience. A lot of patience.
7 Try not to ignore your site and your Adsense once you have finished setting them up. Make some time,even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your
5 Simple But Powerful Ways To Improve Your Adsense Earnings
1. Concentrating on one format of Adsense ad. The single format that has worked well for the majority is the Large Rectangle (336X280). This same format bears the tendency to result in a higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like usual web links, and people, being used to clicking on them, click these types of links.
2. Create a custom palette for your ads. Pick a color that matches well with the background of your site. If your site has a white background, try to use white as the colour of your ad border and background. The idea to patterning the colors is to create the impression the Adsense is part of the web pages. Again, this will result in more clicks from visitors to your site.
3. Refrain from placing the Adsense at the bottom pages of your site and put them at the top. Try not to hide your Adsense. Put them in the place where your visitors can easily see them. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4.Do your best to maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try maintaining and managing them. If there are already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website. These are a few of the tips that have worked well for some who want to generate hundreds and even thousands on their websites.
It is essential to know though that ads are displayed for the reason that it fits the appeal of the people viewing them. So focusing on a particular topic must be your primary aim because the displays will be especially targeted on a topic that visitors are interested in. It is vital to note that there are many other Adsense publishers sharing the same subject matter as you. It is best to think of presenting a good ad that differentiates somewhat and unique than the ones already showing. Every click through that visitors make is a great point for you so make every click count by making your Adsense something that people will have the urge to click.
Now that we have discussed at great length how to make money with adsense,we will touch on briefly,how to avoid getting your Adsense account terminated.
How To Avoid Getting Your Adsense Account Terminated
Whether intentionally or not,there is a severe penalty, getting banned and even having your account terminated if you are found flaunting the adsense guidelines.It is just not worth it.
Hidden texts. Filling your advertisement page with texts too small to read, has the same color as the background, and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those hiding links.
Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.
Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from.
Let us take for example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is already submitted to a particular search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
Link farms. Be wary of who and what you are linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially "mother" Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try not to make them higher than that.
Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on the wrong side of search engines .
Doorways. This is similar to cloaking pages. The common practice of a page loaded with selected keyword ads aimed at redirecting visitors to a different “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content.Just in case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content. Many of the mentioned techniques above apply to the majority of search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can rest assured of the great things for your ads and sites.
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