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Internet marketing: Taking into account all the time and effort on building a site, are you at a loss where you should start with Internet marketing? Website owners tend to be inundated with strategies about marketing and it is pretty difficult to sort out what should be done. We will start off with a short term marketing strategy.
Short Term Marketing Strategy It is fair to say that the single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves insertion of advertisements on the results pages of search engines (serps). What you basically do is open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.
Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When your ads are created, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues. Overture was purchased by Yahoo many few years ago for 1.8 billion dollars.
Overture places advertisements on search results for MSN and Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it. The old brand name of Overture has now been phased out as Yahoo! re-brands many of its products under the Yahoo! name. The exception to this is in Japan and Korea where the local businesses continue to use the Overture brand.
Which PPC is Best? Both Google and Yahoo search marketing have serious benefits. Google will send more traffic to your site than Yahoo. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling. If Google is the market leader, why use Yahoo search marketing? In many ways, Yahoo has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads. To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, then money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.
PPC advertising is a great short term marketing strategy for a number or reasons. Firstly, the advertising drives traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback. If you are at a point that you need to get working on your marketing, research the PPC possibilities. Google Adwords and Yahoo search marketing have a lot to offer.
Internet Marketing – Long Term Strategy As soon as your site is up and running, the most fantastic method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
Search Engine Optimization – “SEO” Search engine optimization, or “sEO” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? SEO simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and (Bing) MSN. SEO is mainly considered a long term strategy simply because it takes time. If your marketing is focusing on highly competitive keywords, there is so much competition that you could be looking at a long time before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months. Is it really worth it to wait for a long time to get a high ranking? That is what I did. It is fantastic if you are getting traffic to your site everyday without paying for traffic.
Google,Yahoo and Bing There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and Bing. What about other search engines? They simply don’t have enough traffic to make them worth pursuing. There are four keys to seo. First, you must research the amount of traffic various keywords are receiving.
Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.
The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each. It is absolutely important to have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. You need to remember that every step you take today will pay off down the road,and boy does it pay off. You will need a lot of patience because that will balance your feelings of frustration.
It will take time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day. Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off big, big time.