FrizeMedia.The consumer world at this point in time is rapidly changing.
Long gone is the era of passive consumerism.
Consumers these days want to have their say on every product and service they invest in.
Coupled with the cutthroat competition, companies are actively seeking ways to gain added leverage through innovation.
With the birth of a whole new universe of social media, businesses play an entirely different ballgame.
Is Your Business Social Enough?
Today, social media platforms have invaded and taken over public consciousness.
It has developed into a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch.
Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.
Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour.
Suffice it to say, social media has managed to steal the thunder away from traditional marketing methods.
Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.
Highly competitive companies have taken the aggressive path and actively pursued social media marketing.
This is in line with the objective to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences and behaviors to ensure brand loyalty.
However, signing up and maintaining multiple accounts on all social networking sites is not as easy as it seems.
Jumping right in without any in-depth understanding of the social media process can prove to be potentially detrimental for a company, which can lead to exposing its online presence at serious risk and leading it towards an unproductive direction.
Harness Your Online Presence
Given the power and influence of social media, it is critically significant for businesses to work through their strategies and develop processes to lead to scalability, efficiency, and successful social engagement.
FrizeMedia provides you with all the necessary information to understand the full potential of social media, as well as how your business can harness its latent power so you can make smarter decisions on how your organization can effectively incorporate it into your company’s marketing and communications mix.
If you want to drive your business forward, you need to make sure it stays social, current and relevant in consumers consciousness.
Discover how FrizeMedia and it's grasp on social media can become your most effective and influential marketing workhorse.
FrizeMedia as your Online Public relations consultant, advertising and digital marketing partner, will equip you will all the important information on how to get started and how you can use social media to your full advantage and rake its long-term rewards.
The Golden Rules of Social Media
FrizeMedia understands Social media can at times seem very complex and a constantly evolving medium.
It’s no wonder why many businesses struggle to figure it out and keep up.
While a number have enjoyed quantifiable success, there are also many who failed, and the rest have still yet to figure out their social media strategy.
Failure is often brought about by overlooking the importance of understanding the concept of social media.
While it is true that social media gives businesses free exposure, many
organizations fail to carefully plan the message they want to convey,
as they would have normally done for any expensive ad campaign.
Much like dating, any organization needs to woo, nurture and meet the needs of their network.
To help you out, below are the following rules that apply to any type of social media user, whether individual, business or non- profit.
If you seriously want to harness a powerful platform to propel your business, acquire new clients, increase sales as well as enhance brand awareness, here are the golden rules you should abide by and respect:
Social media is all about building relationships, not business transactions.
Any attempt to overtly sell a certain product or service can easily damage your online presence.
Organizations must assign a dedicated social media expert.
Don’t make the error of assigning just anyone to handle your social media campaign.
The person must be qualified and work independently as a social media evangelist and report directly to top executives.
Organizations should focus on cultivating engagement and not on figures.
The number of followers, likes and the size of network should not be considered as a performance indicator.
There is greater value in maintaining a smaller network with regular interactions and active engagements.
Define your target audience and identify specific area of expertise.
Don’t try to cater to everyone by being all things to all people.
If you are truly keen to reaching power users, key decision makers and influencers, your content should be designed around your market.
FrizeMedia is proud of it's wide range and superb content that makes our content marketing put us in a class of our own.
Content still reigns supreme in social media and we have outstanding, informative and the most engaging.
As stated, social media is not a place to publish your award-winning sales pitches.
Posts should be clear and concise, not emotional or impulsive.
It should be carefully constructed and always politically correct.
Twitter posts in particular should be free from any gimmicks or hidden strings attached but instead provide information, free resources and best practices.
The core focus of FrizeMedia is building marketing strategies from the perspective of the customer, with the help of informative and incisive content, which leverages an understanding of how products and services fit into people's everyday lives to provide significant and integrated experiences.
An area of Marketing and advertising where we excel and have distinct expertise is brand management.
FrizeMedia is one of the leading brand strategy firms in the world.
Charles Friedo Frize as a Thought leader, adviser, Growth hacker, and strategy expert, provides the intellectual foundation which fuels knowledge, passion and work.
Business leaders, Entrepreneurs, Thought leaders, Growth hackers, today, develop platforms that connect diverse participants with one another and enable them to interact and transact.
FrizeMedia has set an excellent marker by creating an engaging platform for businesses worldwide to interact, showcase their products and services, and build relationships with targeted and discerning visitors.
Get In Touch with Us If You Wish For us To Represent You In PR Consulting Web Design Or With Your Marketing Needs.