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Digital Banner Ads

Ad Banner
Also known as a banner ad, online ad, or standard ad size, an ad banner is an online advertisement displayed on a web page. It usually links to another website, a buffer page, or a landing page. Traditionally, ad banners have been the most conventional form of internet advertising. Their cost can range from free to $5,000, or more than $100,000, per month, depending largely on the website’s traffic and page views, or on the ad’s CPC or CPA. They are called ad banners because they are banner-shaped and are commonly placed at the top or bottom of a web page.

The terminology "ad banner" loosely refers to any form of web ad, as well as little rectangular boxes known as buttons and large vertical boxes known as skyscrapers. This form of online advertising entails embedding an advertisement into a web page,and it's main aim is to simply attract traffic to a website. This is achieved by linking to the website of the advertiser.

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The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize effect. It is quite normal to find images in a high-aspect ratio shape (meaning either short and wide, or tall and narrow)and that is where the reference to banners comes in. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

Affiliates earn money usually on a CPC (cost per click) basis, for every unique user click on the ad, the affiliate earns money. The size of a typical web banner 468×60 pixels. The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression".

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When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". For the majority of cases, banners are delivered by a central ad server.

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