Adsense Basics
Is It All That The Hype Says It Is?
Adsense basics deals with the hype surrounding AdSense, contextual advertising on your website, and stories of people making thousands from this ground breaking concept. But… for every individual banking $1,000’s there are many, many more who are banking less than $50 per month. There are many reasons for this so let’s take a look at a few of them. Value of the ads – despite the hype over the high paying keywords, many keyword pay only a few cents to the advertiser (that’s you).
The high paying keywords are sternly fought over by both bidders and advertisers. That’s a fierce arena for someone with little experience and little traffic to their site. So forget about throwing up a little useless web site and then sitting back and banking your new found fortune. That is probably not going to transpire.
Your business model – there are two ways that you can profit from AdSense – a few web sites with loads of traffic or numerous web sites with average traffic. The concept is the same as with any business – it’s “bums on seats” or “people through the door” that make the money. Looking at the first model – plainly the problem is to entice as many interested people to your web site – preferably those seeking information so that if they don’t find it on your website, they will click on one of your ads and move onto another website – leaving you with a few cents as they leave you. Traffic, as any internet marketer will tell you, is not only the life line of your business, but is also very expensive and time consuming to build up.
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Should you be looking at capturing emails for your mailing list, promoting a product ,or letting them go leaving you a few cents. Of course if you purely look at AdSense as a secondary income, then these few cents are more than welcome. Let’s look now at the second model – the pile it high concept. You need numerous very large sites, all attracting high paying words with thousands of pages, to make a decent living with AdSense.
But… here is the dilemma, In order to make them work – you need not only a lot of domain names, but also a large amount of hosting and we are talking paid hosting, not the no cost stuff. Numerous of the packs sold have over 100 sites and tens of thousands of pages. 100 sites means 100 domains – that is about $1,000 a year and a lot of time locating quality ones. By all means you could use sub domains, but then you have problems getting them all into the search engines and pay per click advertising.
10,000 plus pages and 100 domains – that’s a server you need to rent, be it virtual or actual. That is a lot of money each month to shell out – and you have not earned a penny! You will need to earn an incredible number of click through to recoup your annual and monthly fees. The ads themselves – We all know banners are no way as effective as they once were,and some surfers growing weary of AdSense ads. This is especially true of those ugly sites that just throw up the upper limit 3 sets of ads in the default colors, not caring if they are messy and detract from the site.
A lot of these sites contain minimal information and are spoiling it for individuals that make more effort with their internet business. Google knows it has a cash cow and a virtual monopoly with the AdSense business, I can’t see it letting this happen for too much longer, but sadly it will take a long time to clear up and, as this happens, surfers will get more and more immune to the ads. It’s not as if you can persuade your visitors to use the links, or disguise the ads, or even place graphics around them – all forbidden by the Google Terms Of Service.
So what can you do to keep earning a secondary income from your web sites utilizing adsense basics? If you want to stay with Google and why not? Then, you must understand that it is a business and be prepared to spend on advertising, you will need to test your product, refine your web site, tailor your advertising design to your web site, and lastly offer good value to your surfers.
Lastly look elsewhere – There are software programs that lets you provide contextual adverts on your web site derived from the 1,000’s of high commission paying products in ClickBank. The beauty is that you can merge these ads into your web site, draw attention to them, encourage people to click on them and add graphics to them. Better than that, although you don’t get paid when someone clicks on the ads, your Clickbank name is added to the link, so if someone buys from the powerful sales page you send them to, you make a very large commission – up to about $75 from some sites? So AdSense is a great system, but open your eyes and look at other methods to mix and match.
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