Above the fold: Anytime you view content on a Web page that is visible without scrolling,it is referred to as above the fold. The area above the fold is considered largely to be the most desirable real estate on a Web page. The origin of this expression referred to the position of articles in a newspaper. The portion of a web page that is visible without scrolling, alternatively,could also be described as above the fold.
It is quite typical to find that the first-fold of a webpage is normally reserved for the display of:
* branding: To identify the owner of the website;
* statement: identifying the website content and the matter of the page.
With regards to print media,above the fold is the upper half of the front page of a newspaper where a valuable news story or photograph is usually located. Newspapers are on many occasions displayed to customers folded so that only the top section of the front page is visible. Any item that is "above the fold" may be one that the editors may feel will lure people to purchase the paper.
Then again, it reflects a decision, on the part of the editors, that the article is one of the day's most valuable. In addition, the section above the fold is also preferred by advertisers, since it is largely the most prominent and visible even when the newspaper is on stands.