Methods usually employed to improve search engine rankings may sometimes seem difficult to grasp, so you have probably skirted away from this issue.
I am here to point out to you the time has come to face your website!
To attain a high or improve search engine ranking for your site is absolutely essential.
If you have the slightest inclination to truly succeed in your business, there is no other way but to grapple with this issue.
At least 90% of surfers searching for goods and services on the Internet find sites through the big search engines such as Google, Yahoo, and Bing (formerly MSN).
The simple idea of optimizing your pages to improve search engine rankings is to draw targeted customers to your website who will be more than likely to make a purchase.
It is no secret that the higher your page comes up in search engine results, the greater the traffic that is directed to your website.
That's what search engine optimization is about.
You can choose to immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings.
Or on the other hand ,you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly.
The first item for you to examine should be the title bar on your pages.
The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your page.
To help improve search engine rankings, the words on your page's title bar should include the most relevant keywords or phrases, taken from the page itself.
However, avoid very long strings of keywords, keeping them to a maximum of four words or less if possible.
Do your best to avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other
The next item to tackle is your website content.
Search engines generally list sites that contain quality content rather than animated graphics.
It is essential that the text on your site must contain the most valuable keywords.
The terminology that your potential customers will be typing into search engines to find your site.
Always aim to have around 350 words on each page, but if this is
not possible due to your design, aim for at least 100 carefully chosen relevant terms.
If you want to improve your ranking on search engines, this text is essential.
However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two.
If you are able to do this, the text is HTML.
If the text will not highlight, it is probably in graphic form.
In this case,ask your webmaster to change the text into HTML format in order to improve your search engine rankings.
The next item to deal with is called meta tags.
I know this sounds a little like something out of star wars, but it is really just simple code.
A lot of people believe that meta tagsare the key to improve search engine ranking, but in reality,they only have a limited effect.
Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
It is easy to find out if your page is set up with meta tags, you must access the code.
To do this, click the "view" button on the browser menu bar, and select "view source."
This will pull up a window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=.
If you do not find code that reads like this, ask your webmaster to put them in.
This may not do much to help improve search engine rankings, but any little bit helps.
Lastly, we come to the issue of link popularity.
This is a factor that is extremely important in terms of search engine rankings.
Almost all search engines use link popularity to rank your website.
Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site.
In the instance that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign.
Essentially, this entails contacting quality sites and requesting that they exchange links with your site.
Of course, this requires checking out the rankings of the websites you want to link up with.
Linking to popular, relevant sites not only improve your search engine ranking, but it also directs more quality traffic to your site.
To improve Search engine rankings is extremely crucial for any
successful Internet marketing campaign.
Ahead of going out to hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can improve your search engine rankings yourself.
Don't ignore this important aspect in Internet marketing.
Note, the quality of the customers that is directed to your site by the search engines,will be a resultant of your efforts to improve your search engine rankings.
If you are like me and have the urge to build a website,yet,HTML scares the heck out of you,do what i did.
This is the only way i could build this website without knowing HTML.
You will be amazed.