Rss explained:To the unversed RSS is the buzzword but what is it?
RSS is short for Really Simple Syndication.
It is part of the XML family that is used for syndicating information.
Put simply RSS allows one web site to share information with another web site.
RSS is a family of web feed formats, specified in XML (Extensible Mark-up Language) and used for Web syndication.
RSS is used by (among other things) news websites, weblogs and podcasting.
Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. (Literally data that describes other data)
The result of this is that their web site is updated more regularly which also increases their search engine ranking.
The other benefit the web site owner receives from using RSS is that their information remains "fresh" which encourages their visitors to return on a regular basis.
However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.
The main disadvantage to the web site owner is that they trade off traffic for content, as their visitors need to visit the publishers web site to read the complete article.
Regarding web site publishers, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site.
They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.
As a web site owner, RSS allows you to receive up to date links to information on a regular basis that runs on auto pilot.
When the publishing site is updated, their web site is also updated.
RSS allows users to avoid manually inspecting all of the websites they are interested in, and instead subscribe to websites such that all new content is pushed onto their browsers when it becomes available.
RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel.
In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator. (A type of software that retrieves syndicated Web content )
It can be a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites, and personal weblogs.
But it's not just for news. Pretty much anything that can be broken down into small items and can be syndicated via RSS, anything that has any kind of content makes an interesting RSS feed.
Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.
RSS-aware programs, called news aggregators are popular in the weblogging community.
Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favourite weblogs by checking their RSS feeds
How can I receive RSS feeds?
There are several ways of receiving RSS feeds, but the technology is moving forwards and adapting very quickly. The main method is to download a program called a 'News Reader'.
You can then set up this program to receive RSS information from whatever websites you wish that offer it, and browse headlines and story summaries that link through to the full story on the website.
There are several News Reader programs available for all platforms, many of which are free.
See a list on google.
Alternatively, some newer web browsers offer similar functionality already built-in which will detect whether the website you are viewing offers an RSS feed and will then let you create a constantly-updated list of links in your 'bookmarks' menu.
Syndication Isn't Just for Blogs
Syndication is a not a new concept on the Internet, but it's growing in popularity as more Web sites and newsletters are churning content to turn it into syndicated files, which are fed into an aggregator.
Think of it as the content that's ready to travel anywhere it needs to go. Grab the feed and feed it to the aggregator, another way of bookmarking (or creating a favorite) a site because you wish to come back again another time.
Instead of schlepping from site to site in search of information, you can have it all in front of you through the aggregator.
The feeds are sorted in folders by topic for easy finding.
If I'm writing about the latest virus or worm, then I open the security folder with the security-related feeds and scan them.
Scanning content through aggregators is easier than with a Web site because it's all in one place with a list of easy to scan headlines and usually a short summary.
On a Web site, you're only getting the benefit of that site's news - nothing else.
The folder has news from over ten resources including blogs, news sites, and newsletters.
Any content can be syndicated.
It's a matter of having the back-end process in place, which is dependent on the application used for managing the content.
If a site doesn't have such resources, then there are applications that can easily create a feed for posting on the site. No techie knowledge needed.
Most aggregators have exporting capabilities so the feed can be shared with others interested in the same topic.
Fortunately, setting up an RSS feed is relatively straightforward, and, once RSS is set up there is very little maintenance (if any) required.
If you are a web site owner, you should consider the power of RSS and what it can offer you and your web site.
RSS.. And The 10 MOST Powerful Reasons WHY You Should Be Using It
... "Are you using RSS to syndicate your content?"
Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:
RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", and the XML extension is the format used for distributing your news headlines via the Web, which is known as Syndication.
Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers.
That's the basics of RSS(Real Simple Syndication).
At this instant we will focus on the "10 MOST Powerful Reasons WHY You Should Be Using It".
So, with that said, let's go to reason #1.
Reason #1. RSS Streamlines communication.
RSS streamlines communication between the publishers and readers making it easier for the subscriber to receive your content.
Reason #2. Readers can Opt-In to feeds.
RSS gives the subscriber the ability to Opt-In to the feeds they are interested in and the ability to Opt-Out if they wish through their RSS reader just like an auto-responder.
Reason #3. You don't have to maintain an RSS feed.
This is a great time saver for the busy marketer because RSS is a great communication supplement that doesn't burden the publisher with having to maintain a "List" or having to follow strict privacy rules.
Reason #4. You have the ability to Syndicate your content.
This is where the TRUE power of RSS comes into play because RSS gives you the ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content the exposure it deserves.
Reason #5. Broadcasts your Sales and Specials.
RSS gives you the ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.
Reason #6. No filters to worry about.
This is the next best feature to RSS feeds because you don't have to worry about your message being passed through some email filter.
By using RSS, your message gets delivered to 100% of your subscribers.This is a very powerful feature.
Reason #7. No more "Spam" complaints.
This is yet another great benefit to RSS because you never have to worry about "Spam" complaints or "Privacy Policies" again because they have to add your feed to their reader, not the other way around with email.
Reason #8. You get INSTANT credibility.
By publishing your own RSS feed your establishing yourself as an expert in the eyes of your readers as someone who knows his/her industry which will build "Trust".
Reason #9. Multiple ways to read your feed.
RSS is very versatile because it allows you to view the feed in many different media platforms.
Some examples are, Browser Based readers, Software Based readers, and the ability to view feeds on different operating systems like windows and mac.
Reason #10. Free and Easy site promotion.
I like to save the best for last because RSS is a great way to get free traffic to your website without the need of spending money on advertising.
This benefit alone will save you hundreds, if not, thousands in advertising expenses a year in costs to advertise your online business.
Well... are those enough reasons for you to get started with RSS?
I certainly hope so because they sure get me excited everytime I read through them.
Just imagine for a minute your same message you worked so hard on that you were going to send via email getting to 100% of your subscribers INSTANTLY -- On-Demand -- via your own RSS feed without ever having to worry about email filters.
Your response rates would Double, if not, Triple, meaning MORE $$Profits$$ in your pocket with less work.
Internet technology at its Best.
As I mentioned earlier, the best way to take advantage of RSS... Starting TODAY! ... is to set-up your own dedicated RSS webpage on your website.
Well... there you have it, "RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It" and more.
In conclusion, publishers using RSS as a communication vehicle for their business are able to create keyword-rich, themed content, establishing Trust, Credibility, and ongoing communication with current and prospective subscribers and/or customers without the worry of email filters getting in the way and GUARANTEE's 100% delivery.
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