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General consensus points to the fact that effectiveness of Inbound marketing for business is clear, yet the majority of business owners just don’t have the time and in most cases, the expertise to write and publish valuable content for customers; issue insightful articles, tweet, post to Facebook, circulate presentations, and press releases. Well thought out internet marketing makes any website very effective.
Your business or products cannot be made known to the public without marketing. The only way to make your products and services known is to put them out using social media marketing and online marketing.
Your website is a virtual storefront.
With that in mind, much thought needs to be put into it so as to attract targeted customers and keep them coming back for more.
Aim To Build Trust, Credibility And Relevance in the eyes of your customers
The world wide web has fundamentally altered the way we find, discover, share, shop, and connect. It has provided us with a unique platform to engage, connect, and interact with potential customers, turning what used to be a controlled, one-way message into a real-time dialogue with millions. 78% of Internet users use the Internet to research products and services; though they end up buying at the shop, they actually go online to find sellers and possibly compare prices.
Around 100 billion searches are conducted every month on Google alone, and the average Internet user now spends more time on social networks than all other ‘entertainment’ media put together. What makes this even more attention-grabbing is the fact that these users are already searching for what they want, and thus make a viable target audience for your business. “It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”
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