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Social Entrepreneurship For every pair of TOMS Shoes purchased, a pair of new shoes is given to a child in need. Over 600,000 pairs of shoes have been given to children under the One for One movement since TOMS launched in 2006. The canvas shoes have been given to children in the United States (Louisiana, Kentucky, Mississippi and Florida), Argentina, Ethiopia, Rwanda, Guatemala, Haiti, and South Africa. TOMS are sold at more than 500 stores nationwide and internationally, including Nordstrom, Neiman Marcus, and Whole Foods, which features styles made from recycled materials.
In January 2009, TOMS collaborated with Element Skateboards to create a line of TOMS shoes, skate decks and longboards. For each pair of TOMS Element shoes and/or skateboard is bought, one of the same was given to kids at the Indigo Skate camp in the village Isithumba in Durban, South Africa. Blake Mycoskie is hoping to expand the One for One model into other areas like housing, water and schoolbooks. Mycoskie would like to create partnerships with companies so his customers can buy what they need while the same things are given to those who need them across the globe.
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