We invite you to experience the distinctive style of Alisa Hotels Accra conference rooms and facilities designed to accommodate small to large events with a state of the art array of technology and catering services to make your event a total success.
Marketing has many criteria such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising. Are you implementing these as a business. Achieving good sales is the ultimate target of any firm. First and foremost, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product.
Recognizing Your Target Market
The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and at the right price. Small businesses shouldn’t fear competition with large companies as they produce products considering a bigger spectrum, which sometimes might not be customer specific. Products are to a large degree tend to be more generalized regarding large companies. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.
Although it might seem like a silly question, a firm should understand, who are the people they want to target? The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups.
FrizeMedia Ghana SEO SEM Digital Marketing Proposal
The Best And Top Digital Marketing And SEO Services In Ghana
Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon. Next should be the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose.
A survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, any discomfort they are facing, do they want anything to be changed to make the product better, etc. After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales. Internet has made reaching out to the targeted customers can be very easy.
Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired. Next best thing is reaching out by newsletters and ezines.
Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.
We Are Helping 1000 Businesses Amplify Their Online Presence
Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.
7 Successful Tips For Small Business
Differences Between Advertising And Marketing
7 Key Principles Of Relationship Marketing To Attract Clients
Get Online And Showcase Your Business To The World
Browse All Our Excellent Topics
InternetBusinessIdeas-Viralmarketing Home Page
New! CommentsHave your say about what you just read! Leave a comment in the box below.